Scooter Braun, a prominent music manager, has been in the limelight for managing big names like Justin Bieber, Ariana Grande, and Tori Kelly. However, he has recently found himself in the spotlight for different reasons as several of his A-list clients have severed ties with him. This situation has forced Braun, 42, to deny claims that his business is under threat. While his name might be new to some, Braun has a history of controversies, including a public feud with pop star Taylor Swift and a high-profile divorce from health activist Yael Cohen Braun.
What Is Yael Cohen Braun’s Background?
Yael Cohen Braun was born in South Africa in 1986 and later moved to Canada with her family as a child. She graduated with a degree in political science and in 2009, co-founded the nonprofit organization F*** Cancer, following her mother’s cancer diagnosis. This nonprofit focuses on early detection and prevention of cancer, raising awareness, and providing resources for patients and families.
How Did Yael Cohen Meet Scooter Braun?
Yael Cohen and Scooter Braun tied the knot in July 2014 in Whistler, British Columbia, Canada. Their union soon welcomed children into their lives. Their first child, a son named Jagger, was born in 2015, followed by another son, Levi, in 2016, and a daughter, Hart, in 2018. The couple appeared to have a strong bond, both personally and professionally, as Cohen supported Braun through various controversies.
What Is Motherlucker?
In 2015, after the birth of her first child, Yael Cohen launched a parenting blog called Motherlucker. The blog provided a platform for Cohen to share her parenting experiences and advice. It gained significant popularity and was eventually purchased by the dating app Bumble in 2018. Following this acquisition, Cohen joined Bumble’s board of advisers, expanding her influence and reach in the parenting and tech communities.
What Was the Feud Between Braun and Taylor Swift?
In 2019, Scooter Braun found himself at the center of a major controversy when he purchased Big Machine Records, Taylor Swift’s former label. This acquisition meant that Braun indirectly acquired the rights to the master recordings of Swift’s first six albums, effectively preventing her from re-recording her own songs. The move sparked outrage among Swift’s fans, known as Swifties, and made Braun a controversial figure in the music industry.
How Did Celebrities React to the Feud?
The feud between Braun and Swift attracted attention from various celebrities who took sides. Model and actor Cara Delevingne, singer Katy Perry, pop star Halsey, and rapper Iggy Azalea were among those who publicly supported Swift. Swift herself posted a strong condemnation of Braun on Tumblr, which further fueled the controversy. In response, Yael Cohen Braun defended her husband on social media, stating that the bullying accusations against him were untrue.
What Led to Scooter Braun’s Divorce?
In July 2021, Scooter Braun filed for divorce from Yael Cohen Braun. Reports indicated that the couple had grown distant over time. The split made headlines, partly due to rumors that Braun used his media influence to suppress news of Cohen’s alleged affair. According to The Blast, a media outlet contacted Braun for confirmation of Cohen’s purported year-long relationship with another man. The story was reportedly leaked by someone close to the couple, and Braun allegedly convinced the outlet not to report on it in exchange for a different exclusive.
What Were the Terms of the Divorce Settlement?
The divorce settlement between Scooter Braun and Yael Cohen Braun was substantial. Cohen received $20 million and the $30 million family home in Brentwood, California. However, Braun retained significant assets, including a $65 million house, multiple other properties, and over 100 works of art, featuring pieces by renowned artists like Andy Warhol, Jasper Johns, and Keith Haring. Additionally, Braun kept his 2018 Porsche Cayenne GTS, a Tesla X, an electric scooter, and a private jet.
What Is the Financial Support Arrangement?
The divorce settlement also included provisions for financial support. The $20 million settlement provided spousal support to Cohen, and Braun agreed to pay an additional $60,000 per month in child support. This arrangement ensures that Cohen and their three children have financial stability moving forward.
What Lies Ahead for Scooter Braun?
Despite the controversies and personal challenges, Scooter Braun continues to be a significant figure in the music industry. His ability to manage top-tier talent and navigate the complexities of the entertainment business has kept him relevant. However, the recent severing of ties by several A-list clients and his high-profile divorce have certainly put Braun in a challenging position. How he manages these challenges will be crucial for his future in the industry.